Exploring Video Content Marketing: Boosting Brand Visibility and How to Make Money with Video LUTs

Video marketing involves using videos to promote and market your product, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Video content marketing is a subset of video marketing that leverages engaging video content to attract, engage, and convert audiences. Video content creation is the process of producing video material for various platforms, such as YouTube, Instagram, or a business’s website.

Platforms for selling video content online include Vimeo On Demand, Uscreen, YouTube, and other specialized platforms like Teachable for educational content. Prices for selling video content can range widely based on the quality, length, and subject matter of the video, as well as the platform used and the target audience.

Selling content involves creating valuable material and making it available for purchase or access to a specific audience. Selling video content can mean selling full videos, video series, or access to a channel or library of videos, depending on the platform.

A Look-Up Table (LUT) is a mathematical formula that modifies the colors in an image. Video editors often use LUTs to color grade footage, and they can be created in software like DaVinci Resolve. Once a LUT is created, it can be exported and then imported into DaVinci Resolve or other video editing software. Monetizing LUTs can involve selling these custom color grading presets on platforms like Sellfy, Gumroad, or even your own website.

The potential for making money through video editing, videography, and the gaming industry is significant. As of 2023, the average salary for a video editor ranges from $40,000 to $74,600, while the average salary for a videographer is around $49,463. In the gaming industry, salaries range from $52,000 to $127,000, depending on the specific role and experience level.

What is an AI video editor?

An AI video editor is a software application that uses artificial intelligence technologies to automate and enhance the process of video editing. These editors can perform tasks such as video trimming, adding effects and transitions, color correction, and more in a fraction of the time it would take using traditional editing tools.

How much can a video editor or videographer expect to earn in 2023?

The average salary for a Film/Video Editor in 2023 is between $32,000 and $86,000, with the average salary being $51,731​1​. The average salary for a Videographer is $49,463 in 2023​2​. However, these figures can vary widely depending on factors like location, experience, and company size​

What is the salary range for professionals in the gaming industry in 2023?

In the gaming industry, the 2023 national average salary for a junior video game designer is $61,292, and it’s $70,750 for a game designer. The salary range for video game developers is between $52,000 to $127,000. Junior game developers earn an average of $71,724. The national average salaries range from $58,520 per year for a programmer to $113,111 per year for a senior programmer​.

How to create, export, and import a LUT in DaVinci Resolve?

To create a LUT in DaVinci Resolve, you need to work on your clip and create a node structure that allows you to make all the necessary changes. When exporting a LUT, right-click on the thumbnail of the clip you used to create your LUT and select “Generate LUT”. You can then choose to export the LUT in a few different formats. To import a LUT, simply import the “.cube” file into the folder where DaVinci Resolve stores all its LUTs​

Where can you buy stock footage online?

You can buy stock footage online from various platforms. Dissolve is one such platform that licenses stock video clips for use in commercials, television shows, documentaries, and feature films, and licenses stock photography for use in design and creative work​.

Where can you buy Lightroom presets online?

There are several online resources where you can buy Lightroom presets. For example, the Digital Photography School offers a range of Lightroom presets packs for sale, including portrait presets, landscape presets, and a mega pack of 101 presets​12​.

How can you cancel your subscription to Kapwing Pro Plan?

To cancel your Kapwing Pro Plan, follow these steps: Go to the Settings of the workspace with the paid plan you want to cancel, click the “Billing” tab, click “Cancel Subscription” near the bottom of the page, review changes and answer a survey, and then confirm your cancellation​13​.

How to maximize Your Video Marketing Strategy

Video marketing, a potent tool in the digital marketing arsenal, involves the strategic use of video to boost your brand, product, or service. It’s a dynamic marketing strategy that seamlessly integrates engaging video into your marketing campaigns. Video marketing can be employed for a myriad of purposes, from building customer rapport to promoting your brand, services, or products.

Video content marketing, a subset of this strategy, focuses on creating, distributing, and leveraging valuable, relevant, and consistent video content. The aim is to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. It’s essentially the practice of sharing videos with the intention of promoting a product or service.

Video content creation is the process of producing video content. It is a process that can involve various stages, including pre-production (planning, scripting), production (shooting), and post-production (editing, color grading).

Video Promotion for Small Businesses: Platforms and Methods for Selling Video Content Online There are numerous platforms where creators can sell their videos. These include:

Stock footage websites: Platforms like Shutterstock and Pond5 allow creators to sell their videos to be used in commercials, films, and other productions. Video-on-demand platforms: Creators can sell their videos on platforms such as Vimeo On Demand or Amazon Video Direct. Online course platforms: Platforms like Udemy and Coursera allow creators to sell educational videos. Patreon and other crowdfunding platforms: These platforms allow creators to sell their videos directly to their fans and followers. The price considerations for selling video content online can vary widely depending on the platform, the type of content, and the target audience. Potential earnings can also vary, but it’s important to note that selling video content online can be a significant revenue stream for creators who are able to build a large and engaged audience.

How to Create a Successful Video Marketing Campaign: Selling Video Content

Selling video content involves creating videos and then offering them for sale on a platform where potential buyers can find and purchase them. This can involve setting a price for the video, writing a description and title that will attract potential buyers, and promoting the video to increase its visibility. The goal is to attract individuals or businesses who are interested in using the video for their own purposes, such as in advertising campaigns or other video productions.

Video Marketing Tools and Resources: Video Look-Up Table (LUT), Creation, and Monetization

A Video Look-Up Table (LUT) is a mathematical formula that modifies the colors in an image or footage. LUTs are used in color grading in video post-production to give a certain aesthetic to the footage.

Tools like DaVinci Resolve allow creators to generate and use their own LUTs. This involves adjusting the colors in the video to the desired look, and then saving these adjustments as a LUT that can be applied to other footage.

As for monetization, creators can sell their custom LUTs to other videographers and filmmakers who want to achieve the same look in their own footage. This can be done through various online marketplaces or through the creator’s own website.

Measuring Success in Video Marketing: Making Money Through Video Editing and Videography, and the Gaming Industry

There’s significant potential for making money through video editing and videography. Videographers can sell their services to clients who need videos for various purposes, from advertising to event coverage. Video editors can find work in post-production for films, commercials, and television shows, or they can freelance and take on

How can you make money with video LUTs?

Video LUTs (Look-Up Tables) are files that contain color grading information that can be applied to video footage. They can be created in tools like DaVinci Resolve. These LUTs can be sold to filmmakers, videographers, and video editors who want to achieve a specific look quickly and efficiently without having to manually adjust the color grading for each video​1​.

There are numerous online platforms where you can sell your LUTs, including but not limited to:

Self-distribution via a personal website or online storefront. Stock media platforms like Shutterstock, Adobe Stock, and Dissolve​2​.

How can you make money with Lightroom?

Similar to selling LUTs, you can create and sell Lightroom presets. These are saved settings that can be used to quickly edit photos in Adobe Lightroom. They are particularly popular with photographers who want to maintain a consistent style across their work or speed up their workflow.

You can sell your presets through:

A personal website or online storefront. Marketplaces for creative assets like Creative Market, Etsy, or even eBay. Please note that pricing your presets and LUTs can depend on a variety of factors such as the complexity of the preset/LUT, your reputation and expertise, and the market demand. There’s not a standard pricing model, but as examples, some creators sell preset packs for prices ranging from around $19 to $49​3​.